Interview case study · Head of Performance Marketing
Play 1 — Ad-group craft

One term.
One treatment.

Every top search term gets a dedicated ad group: an anchor page, a ranked set of selling points, and purpose-built sub-pages that become the ad's sitelinks. Click anything below — every page is built.

vacation rental softwareGoogle
Sponsored
L Lodgifyhttps://www.lodgify.com
Lodgify — #1 Vacation Rental Software
4.8/5 from 5,000+ hosts. Your own zero-commission website. Free 7-day trial.
Pricing from $16/moPublic plans. 7-day free trial, no card. 0% Commission WebsiteYour own site — ~40% of bookings direct. Never Double-BookAll channels in one live-synced calendar. 4.8/5 ReviewsTrustpilot, Capterra and G2 — read them.
Head term → anchors on the homepage Open anchor page →
guestyGoogle
Sponsored
L Lodgifyhttps://www.lodgify.com › comparisons › lodgify-vs-guesty
Lodgify vs Guesty — See the Real Costs
From $16/mo, public pricing. 7-day free trial, no card. 24/7 support on every plan.
Pricing ComparisonReal costs side by side, no quotes. Switch in Days, FreeWe migrate you free — 1:1 onboarding. 4.8 vs 4.5 — Read ThemTrustpilot, Capterra and app scores. Don't Demo It — Try It7 days, full product, no card.
Competitor auction — CPCs doubled €4–5 → €7–11 + Small hosts page →

The 8 things every ad says

Ranked. Top 4 lead the ad and the page above the fold.

1 4.8/5 · 5,000+ reviews (Trustpilot, Capterra, G2) Reviews →
2 All channels, one calendar — no double bookings Channels →
3 Own website, 0% commission — ~40% of bookings direct Website →
4 From $16/mo · 7-day free trial, no card Pricing →
5 AI co-host — unified inbox, automated messaging AI →
6 Free 1:1 onboarding, every plan Switching →
7 24/7 human support, every plan Switching →
8 Free Google Vacation Rentals listing Channels →

Why it compounds

Sitelink pages double as retargeting messages — the ad work funds the nurture layer.
Relevance ↑ → Quality Score ↑ → CPC ↓, exactly where CPCs doubled.
AI generates ad + page variants per KPI — one workflow, every ad group.

All 13 pages

Core Homepage — anchor for the head term → Head term Pricing — from $16/mo, no surprises → Head term Direct bookings — your website, 0% commission → Head term Channel manager — never double-book again → Head term Reviews — why 5,000+ hosts rate us 4.8/5 → Head term AI automation — your AI co-host answers guests → Head term Switching — we set it all up for you, free → Vs Guesty Pricing comparison — real costs side by side → Vs Guesty Switch — we migrate you free, in days → Vs Guesty Reviews — 4.8 vs 4.5, read them → Vs Guesty Trial — don’t demo it, try it → Vs Guesty Small hosts — full product from 1 property → Core Blueprint hub — this page →
Brand replica for an interview case study — not affiliated. Claims from lodgify.com & lodgify.com/comparisons/lodgify-vs-guesty · Sep 2025.