Experiments
A/B tests · built into the landing system, no external tools · last 30 days at a glance
ON-PAGE · does the flow convert?
Pricing page — lead message
CONCLUDED · B WONPRICE_LEADSame page, three ways to say the price. Does "cheap", "transparent" or "safe" hold more trials past day one?
AFrom $16/moBNo surprises — public pricingCCancel anytime
PRICINGHERO
4,912 visits (30d)Onboarding — first-session nudge
RUNNINGONBOARD_NUDGESigned up — now do they set up? Testing what the first session pushes: connect a channel, build the website, or import bookings. Activation within 48h predicts trial-to-paid.
AConnect a channelBBuild your websiteCImport bookings
ONBOARDINGACTIVATION
5,214 trials (30d)OFF-PAGE · making display pay
Increase trial → paid conversion via display
RUNNINGRTG_HOLDOUTThe brief's leak: trial-to-paid swings 15–33% and is deteriorating. First question: does ad exposure during the trial make trialists stick at all? Split at the door — pixels + retargeting vs clean holdout.
AExposed — pixels + adsBHoldout — no pixels, no ads
DISPLAYRETARGETINGINCREMENTALITY
3,120 trials enrolled (30d)To add a new experiment: register the variant in the landing system, assign the split at the edge, and it reports here automatically — no new tools, no external platform. · Case-study demo by Robert Costart, not affiliated with Lodgify.